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A | Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。 Moscow, Oct 19 (UNI) The commander of Russian forces in Ukraine says the situation in the southern city of Kherson is "difficult" and residents are to be evacuated.

General Sergei Surovikin said Ukrainian troops using Himars rockets were hitting the city's infrastructure and housing. He spoke on Russian state TV.

"The Russian army will above all ensure the safe evacuation of the population" of Kherson, he said.

His rare admission of big problems was echoed by a top local official, the BBC reported.

Russian-installed regional official Kirill Stremousov warned Kherson residents that "in the very near future" Ukrainian troops would launch an assault on the city.

"Please take my words seriously - I'm talking about evacuating as quickly as possible," he said on the Telegram messaging service. He added that people on the River Dnieper's west bank (called Dnipro in Ukraine) were most at risk.

This was confirmed by the region's Governor Vladimir Saldo, who was also appointed by Russia, in a video message.

Kherson was the first big city to fall to the Russians, back in February.

Ukrainian forces have been steadily retaking nearby territory for the past few weeks. They have pushed as far as 30km (19 miles) south along the Dnieper, threatening to trap Russian troops, the BBC said.

"As a whole the situation in the special military operation zone can be described as tense," Gen Surovikin said.

Kherson is the only Ukrainian regional capital to have been captured by the Russians in their invasion. The Kremlin now claims Kherson and three other Ukrainian regions to be part of Russia - a claim rejected internationally.

Gen Surovikin, who has a reputation for harsh methods, said Ukraine's volley of rockets had damaged Kherson's Antonivsky Bridge and the Kakhovka hydroelectric dam, blocking traffic along those key arteries that had created supply problems for essential services, namely food deliveries, water and electricity, he said.

He also said the Ukrainians were launching constant attacks across a wide front - in the areas of Kupiansk and Lyman in the east and, in the south, on the Mykolaiv-Krivyi Rih front.

The scale of the planned "evacuation" from Kherson is not yet clear. If Russia forces people to leave their homes it could constitute a war crime, under the UN's definition, the BBC said.

UNI ING。